Anna Sokolova
University teacher, Master of Economics (e-commerce marketing)
Teaching disciplines: “Marketing of software products and services”, “Management of innovative projects”, “Product policy and brand management”
Key competences:
✓ Ten years’ practical marketing and business experience in various fields - B2B and B2C markets (IT; automobile industry, engineering, advertising, HoReCa):
- marketing management and implementation of strategies, crisis management;
- partner network development (European countries, China);
- digital and content marketing, design (Corel Draw, Photoshop);
- event-marketing, exhibition projects implementation (Russia, Belarus).
✓ 3 international internships:
- Research Information System for Developing Countries (RIS) Institute, New Delhi, India (2019);
- Academy for international business officials, Beijing, China (2018);
- Tianjin Economic-Technological Development Area - TEDA Co., Ltd, Tianjin, China (2017).
✓ master's degree in economics (e-commerce marketing)
- IT-marketing, brand management, innovation projects management.
Education
Belarusian State University of Informatics and Radioelectronics, PhD program
Thesis on «Marketing of innovations as a tool for business-orientation development» 2016
Belarusian State University of Informatics and Radioelectronics, master's degree
(E-commerce marketing) 2013
Belarusian State University of Informatics and Radioelectronics, Bachelor's degree
(E-commerce marketing) 2012
Training
2020, Training "Effective use of ICTs in e-learning", National Institute for higher education
2019, International economic issues and development policy. Research and information system for developing countries Institute, New Delhi, India
2018, Management of China’s assistance projects and related financial services for developing countries. Academy for international business officials, Beijing, China
2017, Industrial and Business Parks creation and development. TEDA Co., Ltd, Tiangin, China
2011, Training: Generation-p consulting, South Africa travel agencies market analysis, data-base development
Work experience
BDCenter Digital, 2020 - Present
Team Lead Marketing
MZD ALC, 2019 - 2020
Lead marketing manager
Softline Belarus, 2015 – 2018
Marketing Manager
China Automobiles LTD, Minsk, 2012 - 2015
Marketing manager
Publications:
- Bargaining Power of Developing Countries in Trade Negotiations / Tesfaye Ayalew Mekonen [and oth.] // Trade and Finance for Development: Southern Perspective : ITEC Programme on International Economic Issues and Development Policy, New Delhi
- "Satsyyalna-ekanamіchnyya i pravavya dasledavanni" journal. Formation of a business model in an organization: classification and practical application.
- Vesnik of Yanka Kupala State University of Grodno "Innovation and business: modern approach."
- "Economics and Management journal." Business and innovation: modern approach.
Languages:
English, Chinese